Ariel Churi


Sparkle Labs

Sparkle Labs provides engaging, hands-on learning experiences that spark curiosity, creativity, and a love of learning.

I design the pedagogy, source the parts, vet and hire the manufacturer, design the packaging, design the instructions, and sell the kits.

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Bridgestone

I led UX/UI for Bridgestone's foray into a mobile repair service. Customers can choose maintenance for their vehicle, and a technician will come from a local franchise to provide the service.

This product required the creation of a customer-facing mobile and web app as well as a business-facing order management web app.

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Bridgestone devices

Sotheby's

As part of their digital transformation, I led UX designers and collaborated with multiple product owners on a variety of initiatives. My team brought together client-facing, online auctions with point-of-sale and administrative interfaces in a unified design system.

Research included observation, design-thinking workshops, and interviews. Major feature improvements were implemented to the client facing web and mobile as well as the backend interface and workflow while working in a heavily regulated industry.

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Calvin Klein

This interactive touch-screen experience included careful onboarding and human-factors research. The UI for this flagship, in-store display required delight, luxury, and utility.

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Unilever AI Supply Chain

Supply-chain management moves from the sourcing of manufacturing ingredients to the store shelf. The ESCIS5 Supply Chain Intelligence System is a machine learning enhanced dashboard for supply chain management.

I was hired as a consultant to span the roles from product development to UI design for this innovative prototype.

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IBM Holobot

This sales initiative delivered iPad Pros in handmade boxes to specific targets. Removing the device from the box launches an augmented reality experience. I worked with stakeholders and developers to create an rousing experience that served business goals.

Initial interviews led to an outline of objectives which were translated into potential experiences. I sketched out scenes with a copywriter during a working session with the client. Cardboard prototypes were used for storyboarding the future 3D models.

The final product was a highlight of IBM Think Conference.

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MOMA/Killscreen

This was an exhibition display project for the Museum of Modern Art. Any design that has mechanical interface with the user will be a test in longevity. I designed and created these wireless buttons to be in an art/slash gaming exhibit an the museum.

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More work

Pedagogy, illustration, instructional design, embedded systems, industrial design, offset lithography are a few of the skills I have brought to my projects.

This section provides a quick overview of other projects.

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